Vivays Publishing: a sparkling, fast expanding programme
Vivays Publishing was born in the autumn of 2010 when four publishing professionals with one hundred years of international experience behind them met to discuss starting up a new illustrated publishing company. The exchange of ideas generated both a vision for what the company should be, as well as a publishing programme stretching into the future. The first five titles were launched at the London Book Fair 2011, little more than six months after the company started. One year later, with a catalogue of 31 titles - 23 already published and 8 planned for the second half of 2012, Vivays Publishing is establishing a reputation as the new global player to watch.
Vivays is fortunate to have the continuing support of Russian publisher Sergey Ivlev of Moscow-based Art-Rodnik, one of the top ten independent publishing houses in Russia. As a successful publisher himself and with his vast experience of working with international publishers, his close involvement with the company is invaluable. It was Mr. Ivlev's vision of establishing a truly international publishing house that was the genesis of Vivays.
In fact, several titles on the Vivays list reflect its Russian connection and the international focus of the company. Russian Elegance: Country and City Fashion and Icons: Masterpieces of Russian Art, published last year, are two titles which were particularly well received in the US. This spring's publication of Russian Film Posters: 1900-1930 has been another strong contribution to the programme which is exciting international interest.
"It has been an exciting year for the company. All of us were completely committed to creating a list of titles that were innovative, visually stunning and affordable," said Sales Director, Pierre Toromanoff (former Export Sales Manager at Taschen).
"And to getting the books out on time!" added Judy Rasmussen, Production Director (formerly from Laurence King Publishing).
"We are continuing to build a programme of titles that spans a range of interests and has broad international appeal. With books on crafts, guides to affordable collectibles plus other guides about where to find them, to books on fashion, art, architecture, vintage and science as well as reference books on ornamental motifs and museum catalogues, we hope that our titles will showcase new ideas and inspire our readers," explained Lee Ripley, Publishing Director (also ex-Laurence King Publishing).
"In addition to our large network of devoted and enthusiastic distributors and sales agents worldwide, we have also been pleased by the strong interest shown by other companies in co-publishing titles from our list. So far, we have titles either published or about to be published in eight languages with more projects coming up every month. It is very gratifying and we welcome the opportunity to expand this area of our business," Pierre Toromanoff stated.
As a highlight of things to come, in the autumn Vivays will be publishing new titles in the 10 Principles series on advertising and on architecture plus a new title in the Affordable series as well as a history of fashion, a guide on how to become a fashion stylist and books on craft and science. One of the most eagerly anticipated publications is Beyond Contemporary Art by gallery owner and artist, Etan Jonathan Ilfeld, who showcases a new generation of artists, the latest trends in art and explores intersections of art, technology and media. Please do take time to browse our website for these titles and take a peek inside. We hope these will serve to whet your appetite.
"We have fun creating, editing, producing and marketing original titles", summarizes Pierre Toromanoff "and it seems that booksellers and customers share this passion for fresh ideas".